Hey, if I have LIP saying he MIGHT think he knows what I'm talking about, then maybe I'm getting somewhere. You don't just suck air, you suck the flame from your lighter through the bubbler. Just a bit faster air flow than in normal hit is required. I taste and smell ozone directly after I stop, and seems like I'm hearing a zapping sound. I guess, somehow, this is making some static electricity within the bubbler. Soooo, whatever. Try it, believe it, or not, it's just weird.