First off, we have this thing in the U.S. called the first amendment - Freedom of speech. He was acting under that right. With that said, I believe the media blew it out of proportion, but he should have been more intelligent than to say it on a national radio broadcast.

In the same statement, he stated he thought the Tenn. women's basketball team (predominately black) was cute which kind of contradicts the racism in that statement.

I agree though. He lost his job, because he lost sponsors.