"I wanted to show that an individual citizen can affect the process"

And he did bring quite a stir in the media. One problem with JibJab last presidential election was they didn't pick sides. This here shows that with no cooperate backing or funding, one single individual was able to make the commotion he did. This at the very least should set an example to others that, Yes one person can make a difference. Even if its 15 minutes of fame theres enough internet users out there that all our 15 minutes add up.