I dunno, this could be quite a good idea (?)
Imagine marketing Bong Racing, or a set of events like the Bong Olympics, with who could smoke bowls the fastest, or who could hold in hits the longest and other things, but make it actually pretty jet set and professional to where it could be an actual sport, people could have racing bongs, but i think it would be mandatory to use the same style bowl to hold the same ammount if your going to race on smoking a bowl, i'd gladly participate in the bong olympics if there was such a thing ... i'd probably get taco bell to sponser me