Anyone tried using purplemaxx in hydro?

I got this stuff from a buddy over at my local hydro store. Its made by the same guys who make gravity. Supposedly this stuff makes plants with purple genes express these traits in many of the people who have tried this stuff. It is also supposed to dramatically increase THC production. Its not yet available on the market, so I don't have much info to go by, except that it's not to be used with a bubbler system. I'm planning on trying it out in an ebb and flow system with some OG kush and also some Shiva skunk. Anyone tried this stuff out???????