NORML Ad

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CBS Corporation Bans Ad Calling for Marijuana Legalization Over 'Morals' | Drugs | AlterNet'
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AlterNet / By Paul Armentano
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CBS Corporation Bans Ad Calling for Marijuana Legalization Over 'Morals'
The fifteen-second ad, asserting that taxing and regulating the adult use and sale of marijuana would raise 'billions of dollars in national revenue,' was rejected out of hand
February 10, 2010 |

Representatives from the CBS Corporation and Neutron Media Screen Marketing have rejected a paid advertisement from the NORML Foundation, the educational arm of the National Organization for the Reform of Marijuana Laws (NORML), that was intended to appear on the CBS Super Screen billboard in New York City’s Times Square.

The fifteen-second ad, which asserts that taxing and regulating the adult use and sale of marijuana would raise ‘billions of dollars in national revenue, was scheduled to appear on CBS’s 42nd Street digital billboard beginning on Monday, February 1, 2010.

Representatives from Neutron Media approached NORML in mid-January about placing the ad, which was scheduled to air 18 times per day for a two-month period. The NORML Foundation entered into a contractual agreement with Neutron Media to air two separate NORML advertisements, and produced an initial ad exclusively for broadcast on the CBS digital billboard.

Days after NORML’s submitted the ad, the organization received the following e-mail, dated February 3, from a representative from Neutron Media stated: “I just received word from CBS and they will not approve your ad. If CBS changes their morals we will let you know.”